You searched for: "*"

The results has been filter on Authors containing Chris Davis.
ANA has found 1 results for you, in 234 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Brand knowledge

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle.Brand knowledge (familiarity) is frequently measured but rarely defined. The paper discusses how knowledge...

Catalogue: Automotive 2006
Authors: Melanie Brenninkmeyer, Chris Davis
Company: GfK
February 27, 2006
×

Citation

Brenninkmeyer and Davis (2006a, February 27). Brand knowledge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brand-knowledge